Basement full of water? Kitchen full of smoke? Uh-oh.

Upfront Restoration

We'll fix your house. We won't pretend you'll enjoy it.

Most restoration companies hide the ugly truth behind a nice logo. We put the ugly truth right in the logo. Water, fire, smoke, mold, storms — 24 hours a day, 7 days a week, 0 hours of sugarcoating.

☎ (516) 475-4602 Call Now!*

*Dave answers. Dave will sound like you woke him up. You did.

Illustration of a slightly dented Upfront Restoration van with a mismatched door

As Seen On TV (Sort Of)

That's not us. That's a heating and air conditioning company, and also a comedy sketch. But we watched it, we felt seen, and we're flattered. Different Upfront. Same energy.

Video: Saturday Night Live / NBC. Watch the original on YouTube. Upfront Restoration is a fictional parody and is not affiliated with, sponsored by or endorsed by SNL or NBC.

Our Services

Six things we're licensed to do, and the honest footnote that goes with each one.

Water Damage

Extraction, drying, dehumidifying. Industrial fans running round the clock in your living room.

The fans sound like a jet that's mad at you. You will learn to sleep through it, or you won't.

Fire & Smoke

Soot removal, deodorizing, structural cleanup and contents cleaning.

Your couch will smell like a campfire for a while. Some customers say they kind of like it. Those customers concern us.

Mold Remediation

Containment, removal, HEPA air scrubbing and prevention.

We will find more mold than you wanted. We always do. We'll make the same face every time.

Storm Damage

Roof tarping, tree debris, flooding, siding and window damage.

During storm season we're busy. "First come, first served" really means "loudest caller, first served."

Emergency Board-Up

Plywood over broken windows and doors to keep your home secure.

It will look like your house is in witness protection. It is temporary. Mostly.

24/7 Response

Real humans on the phone at 3 a.m. on a holiday.

Real, but not cheerful. Cheerful is a business-hours feature.

We're Upfront About It

Other companies hide things in the fine print. We put the fine print in 40-point font and read it to you slowly.

  1. This is going to take longer than we say.We'll say three days. You should hear "two weeks." We hear it too. We just don't say it.
  2. The estimator is the nice one.He's polite, he wears a clean polo, he takes his shoes off. You will never see him again.
  3. The crew is a different energy.Good workers. Loud workers. They will name your dehumidifier and they will not tell you the name.
  4. Someone will be on the phone with their girlfriend.On speaker. In your driveway. You'll get invested. We all do.
  5. We will eat lunch in our truck outside your house.For about two hours. With the engine running. It's our break room.
  6. We will open a wall "just to check."We are never just checking. Nobody has ever just checked.
  7. Your insurance adjuster and our guy will not get along.They went to high school together. It's a whole thing.
  8. It will smell weird, then better.We can't promise when the "better" part starts. We can promise the "weird" part.
Cartoon of the Upfront family: Big Ron, his wife Denise, and their son Dave, all giving a thumbs up in front of a wet basement
The Upfront Family, Easter 2009 (basement flooded during photo)

Family Owned. Family Operated. Family Arguing.

It all started in 1994 when Big Ron's basement flooded and he dried it out himself with three box fans and sheer stubbornness. It took a month. The neighbors asked for help. Ron charged them. A business was born.

Today Ron is "semi-retired," which means he shows up unannounced and tells the crew they're doing it wrong. His wife Denise runs the office, the books, and frankly Ron. Their son Dave runs the trucks. Dave played two seasons of junior college baseball and still brings it up on job sites, usually while holding a shop vac.

Our values: Honesty. Hard work. And never, ever letting Ron near the moisture meter again.

Real* Customer Testimonials

*Fictional. Like this whole company. But spiritually real.

★★★★★

"My basement was a swimming pool. Now it's a basement again. The crew called my cat 'Chief' for nine days. The cat responds to Chief now."

— Linda P., Nassau County
★★★★☆

"They were upfront that it would be a nightmare. It was a nightmare. But it was a nightmare I was warned about, and honestly that's all I want from anybody."

— Greg T., "right off the LIE"
★★★★★

"Fire took the kitchen. Upfront gave it back. One guy cried when he saw my grandmother's recipe box survived. Then he asked if he could have the meatloaf one. I said yes."

— Rosa M., South Shore
★★★☆☆

"Great work. I would like to know why there is a folding chair in my backyard that none of us own and no one will take."

— Pete K., Suffolk County

Service Area

Proudly serving Long Island, NY — all 13 towns, Nassau and Suffolk. We will not tell you which county is better. We will tell you which bagel place is better. Then we'll argue about it in your driveway.

East End? We'll still come. We'll just mention the drive. Several times. Usually from the Riverhead traffic circle. See every Long Island town we serve →

Hand-drawn style map of Long Island showing Nassau and Suffolk, the North and South Forks, and the LIE

Free Estimate. Honest Estimate.

Tell us what happened. We'll tell you what it'll cost, then we'll tell you what it'll actually cost.

Demo form: nothing is sent anywhere. Not even to Dave.

Frequently Asked Questions

How fast can you get here?

Fast. Not "superhero" fast. "Guy who was already in the truck eating a sandwich" fast.

Do you work with insurance?

Yes. We work with insurance the way a cat works with a bath: technically, and with a lot of noise.

Will my house ever be normal again?

Yes. Better than normal, usually. The part in between is the part we're being upfront about.

Can I stay in my home during the work?

You can. Whether you'll want to after hearing the fans and the crew's playlist is a separate question.

Do you cover the whole Island?

Nassau to Montauk, North Shore to South Shore. Shelter Island too — we take the ferry and we don't complain. Much. Find your town.

Why is the van door a different color?

Storm of 2017. Dave insists it adds character. Denise insists it adds a deductible.

Is this a real company?

No. Upfront Restoration is a fictional parody. Please do call a real, licensed restoration pro if your basement is actually flooded.

☎ CALL NOW: (516) 475-4602